Rebranding the Malta Gaming Authority
Rebranding the Maltese Lotteries Gaming Regulator to Malta Gaming Authority.
The Lotteries and Gaming Authority (LGA) revised its name to the Malta Gaming Authority (MGA) together with a complete overhaul of its brand image.
The new corporate branding portrays the authority’s values, including transparency, care, integrity, and responsibility as well as a representation of the Authority’s heritage, past successes and its vision within the national agenda in line with strategic objectives.
The collateral material, incorporating the new brand colour scheme and typography is a representation and reflection of the new identity of MGA in every possible touchpoint, including brand guidelines for the offline and digital sector, a full stationery kit, brochures and employer branding manual and merchandising.